Magazine Design


The Creative Process

Expand: List as many ideas as possible
Refine: Choose one
Expand: List as many ideas as possible
Refine: Choose one
Expand: List as many ideas as possible
Refine: Choose one

Assignment

Design a magazine of a particular theme using the principles of magazine design. The magazine must include a cover, a double-page spread, a table of contents, a reflective message from the editor, and advertisements. Academy: include a page comparing two animals' DNA, a page on WWII, and a page displaying a math problem.

Media, Elements, and Principles

Media: the means of communication
Examples: magazine, website, brochure
Elements: the pieces that make up a design
Examples: logo,
Principles: design guidelines that make for effective communication
Examples: contrast, repetition, alignment, and proximity. Format, formula, frame, and function.

Principles of Magazine Design

  • Format: Design choices that span every issue and define a magazine's overall look and feel determine the format. These include the logo, cover lines, size of the magazine, department headers, and folios.
  • Formula: The formula sums the magazine's approach to editorial content. Feature type and length, departments in the front and back of the book, photographic style, and illustrations all contribute to the formula.
  • Frame: The frame is the standard for outer page margins and gutters. The rule for using margins establishes consistency from issue to issue.
  • Function: The function is what a magazine is trying to achieve and the message it's trying to send.

Brainstorm a Subject and Title

  1. Choose one of the subjects that you listed in the warmup. List as many words related to that subject as you can think of. Write fast! Don't stop thinking and scribbling!
  2. When you can't think of any more words do a google search or put the subject or one of the words in thesaurus.com.
  3. When you have at least 20 words on your page, choose a word, or a combination of words that you will use for the title of your magazine.
  4. Create a blog post on your website and write your subject. On a new line, list all your brainstorming words. On a new line write the title of your magazine.

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EWeekly_Logo.jpg


Rolling_Stone_logo.png


Billboard_logo2006red.jpg

Magazine Logo Design

Upload Title Brainstorm
Create a blog post on your website and write your subject. On a new line, list all your brainstorming words. On a new line write the title of your magazine.

Create at least 3 logos
Go to dafont.com
Enter your magazine title in the Custom Preview window.
Download a font you wish to use.
Double-click the zip icon in the Downloads window.
Double-click the .ttf file in the Finder window.

Open Illustrator
Choose the font.
Adjust the letter spacing
Create Outlines.
Upload in a blog post


Upload logo brainstorms
Skills:
Understanding how to save file formats for the web.
Uploading files to a Peer-to-Peer site.

Instructions:
File >> Save for Web and Devices >> Save inside the folder Documents >> Magazine with the file name "magazinelogos.jpg"
Log in to hoganmedia.ning.com or artdig.ning.com.
Click My Page.
Click Blog Posts.
Click Add a Blog Post.
Enter "Magazine Logos" for the Post Title.
Click in the Entry field and click the camera icon to Add an Image.
Click Browse.
Go to Documents >> Magazine >> magazinelogos.jpg
Publish the post.

Critique neighbor's logo brainstorms
Skills:
Peer evaluation for team building and improvement.
Critical analysis and ability to describe successful work.
Development of technological skills using Web 2.0 peer-to-peer software
.
Instructions:
Click members at the top, and type the name of the person sitting next to you. Hit return.
Comment on the student's blog post. Using complete sentences, explain which of the 3 logos (first, second, or third) best meets these criteria and why:
-Stands out
-Clearly readable
-Engages target audience
-Letters spaced evenly
When you are finished, look at other members' logo brainstorms, and critique their logo brainstorms as well.

Search for a feature article using Google.

Bookmark the article.
Search for images related to the article.
Ctrl-click > Save Image as... > Documents > Magazine